Promoting your products and services using email marketing is one of the most effective strategies available to us as business owners. But if you want to be successful using email, you need to get as many people as possible to open your messages. That's the job of your email's subject line, but unfortunately, many people don't have a clue about how to write the kind of subject lines that virtually force people to read their messages.Your subject line is the most critical part of your email message. It's the headline that people make a judgement on to decide whether they are going to open your message or not.
Using compelling subject lines that promise a result or benefit for reading further are the secret weapon top marketers use to sell their products and services. And if you can add in other factors such as curiosity and controversy, you're going to increase your open rate even more.
Let's look at an example. Imagine you've used a subject line such as, "Is this the worst movie ever shown to a live audience?". It would probably get people curious so they would at least open your message. And when they do, you could talk about a really bad movie that's somehow related to your niche market, or has something to do with your product or service. You could show how the movie relates to solving a problem your reader has, and then make them an offer based on that.
And you can go even further by promising a result or a big benefit your reader would like to have in your subject line. Then tie it all together in the message so it makes sense. It's also a very good strategy to use storytelling throughout your messages because it keeps your readers engaged and wanting more. If you end each message with a 'cliffhanger' like they do in some of those popular soap operas and series like Lost, you'll have your readers emailing you begging you to tell them what comes next.
Another great idea is to split test your broadcast email messages by using two different subject lines. You want to find out which one converts the best, and then resend the same message with the winning subject line to the people who didn't click on the previous message. That will get the maximum number of people to open your message and read it.One last strategy that works really well is to covertly spy on the other businesses in your niche to see what they are up to. Open a new Gmail account to do this to stop your main email account getting overwhelmed with messages. Then join as many of your competitors lists as you can. Watch out for good subject lines that get your attention, especially if they use them over and over again. This will let you see how your competitors are talking to your customers, and how they are trying to get people to open their emails.
Using compelling subject lines that promise a result or benefit for reading further are the secret weapon top marketers use to sell their products and services. And if you can add in other factors such as curiosity and controversy, you're going to increase your open rate even more.
Let's look at an example. Imagine you've used a subject line such as, "Is this the worst movie ever shown to a live audience?". It would probably get people curious so they would at least open your message. And when they do, you could talk about a really bad movie that's somehow related to your niche market, or has something to do with your product or service. You could show how the movie relates to solving a problem your reader has, and then make them an offer based on that.
And you can go even further by promising a result or a big benefit your reader would like to have in your subject line. Then tie it all together in the message so it makes sense. It's also a very good strategy to use storytelling throughout your messages because it keeps your readers engaged and wanting more. If you end each message with a 'cliffhanger' like they do in some of those popular soap operas and series like Lost, you'll have your readers emailing you begging you to tell them what comes next.
Another great idea is to split test your broadcast email messages by using two different subject lines. You want to find out which one converts the best, and then resend the same message with the winning subject line to the people who didn't click on the previous message. That will get the maximum number of people to open your message and read it.One last strategy that works really well is to covertly spy on the other businesses in your niche to see what they are up to. Open a new Gmail account to do this to stop your main email account getting overwhelmed with messages. Then join as many of your competitors lists as you can. Watch out for good subject lines that get your attention, especially if they use them over and over again. This will let you see how your competitors are talking to your customers, and how they are trying to get people to open their emails.
About the Author:
Check out this affiliate training article for more on using email marketing to make more money. And this blog post will help you out as you build your business as well.
Aucun commentaire:
Enregistrer un commentaire