Google Launches Phone Call Tracking For Webmasters

By Bilal Hamdan


Walmart has just launched its innovative Savings Catcher, a killer app that is possibly the very best thing to come to the world of retail in recent years. The app takes an old-fashioned philosophy and adds a new high tech twist to it. Walmart's best charge guarantee is not exactly revolutionary. The "lowest charges, anytime" mantra has been a part of Walmart's core philosophy since the 60s, and the idea that purchasers are price conscious has been around for as long as money has existed.

The savings catcher app, nevertheless, is revolutionary. This app is offered for iOS and Android, as well as in a desktop form. The app offers purchasers a method to make sure that they are getting the best value for money when they buy something from Walmart.

All purchasers are required to do is download the app, then make use of their phone's camera to scan the QR code on their receipts. The app will process the information on the receipt, and assist them to make sure that they're getting the best charges for the item.

Google will allow webmasters to assign distinctive values to calls which come from different pages at various points in the sales funnel. So a call from a customer-service focused page may have a lower prospective value than one from the final page in the sales funnel.

These are the only countries that have Google forwarding facilities provided at this time. If the Google forwarding facility rolls out in other countries then it is most likely that the call tracking facility will also be made usable in those territories.

Google has lately introduced a new option to AdWords that will permit webmasters to track call conversions on their web pages. The option will reveal which keywords are driving calls, and permit webmasters to track not just how many calls they are getting, but also which stage in the sales funnel the calls are getting from, and which keywords are inspiring purchasers to pick up the phone.




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