You've probably spent hours and hundreds of dollars into creating and perfecting your sales page, and providing your website with a good traffic source. Sales are coming in and you feel satisfied, though you feel as if you might be missing a very important step. This crucial step is the ability to start a conversation with people who are interested in your products or services.
The best way to sell anything is to ask people exactly what they want, and then turn around and sell it to them. A list of prospects and customers will let you do that far more easily than if you rely purely on website traffic to get the job done.
On web pages you have visited, you've most likely seen an area on the site where you can get a free gift or tips for signing up to a mailing list. This list is the start of that website's sales funnel. You can also start to gather the contact information of those who are interested in your business onto an email list, and then convert them into buyers.
This process is called a 'sales funnel' because it lets you take a large group of random website visitors, and sort them into prospects, customers, and ultimately repeat customers. You'll find you have a lot less repeat customers than prospects, but that's to be expected. The goal of the funnel is to automate this sorting process for you, so you don't have to try to do it manually, or worse still, not at all.
There are three common mistakes online business owners generally make with their mailing lists.
Mistake #1: They only send messages to their list when they want to sell a product or service. Many readers will unsubscribe if all you are doing every time you write to them is trying to make a sale. Send good content as well as offers, and your readers will stay subscribed much longer.
Mistake #2: Advertising another company often. You may have heard of solo ads, which is the act of having someone with a huge mailing list advertise a service. Try to avoid advertising someone else's business, as clients generally view this as a waste of an email.
Mistake 3: Not replying to comments or questions. If somebody has a question or wants more information about something, you should reply to that enquiry as soon as you can. You know yourself, if you're on somebody's list and you ask a question without getting a response back, you'll probably unsubscribe from that list and make a mental note to not purchase anything from that company.
If you want to have a successful sales funnel, you're going to have to stand out from your competitors. It's actually very simple to do, though it can require quite a bit of effort. If your business is offering a service, you could give your clients a free eBook explaining exactly how your service will help them solve the main problem they are facing.
A free product trial, how-to video training, discount coupons, free reports, helpful tips, and surveys that ask what your reader's what their needs are can always be great content to send by email. Staying in touch like this will show your readers that you are thinking about them, and make them more likely to buy from you when you make them an offer in the future.
The best way to sell anything is to ask people exactly what they want, and then turn around and sell it to them. A list of prospects and customers will let you do that far more easily than if you rely purely on website traffic to get the job done.
On web pages you have visited, you've most likely seen an area on the site where you can get a free gift or tips for signing up to a mailing list. This list is the start of that website's sales funnel. You can also start to gather the contact information of those who are interested in your business onto an email list, and then convert them into buyers.
This process is called a 'sales funnel' because it lets you take a large group of random website visitors, and sort them into prospects, customers, and ultimately repeat customers. You'll find you have a lot less repeat customers than prospects, but that's to be expected. The goal of the funnel is to automate this sorting process for you, so you don't have to try to do it manually, or worse still, not at all.
There are three common mistakes online business owners generally make with their mailing lists.
Mistake #1: They only send messages to their list when they want to sell a product or service. Many readers will unsubscribe if all you are doing every time you write to them is trying to make a sale. Send good content as well as offers, and your readers will stay subscribed much longer.
Mistake #2: Advertising another company often. You may have heard of solo ads, which is the act of having someone with a huge mailing list advertise a service. Try to avoid advertising someone else's business, as clients generally view this as a waste of an email.
Mistake 3: Not replying to comments or questions. If somebody has a question or wants more information about something, you should reply to that enquiry as soon as you can. You know yourself, if you're on somebody's list and you ask a question without getting a response back, you'll probably unsubscribe from that list and make a mental note to not purchase anything from that company.
If you want to have a successful sales funnel, you're going to have to stand out from your competitors. It's actually very simple to do, though it can require quite a bit of effort. If your business is offering a service, you could give your clients a free eBook explaining exactly how your service will help them solve the main problem they are facing.
A free product trial, how-to video training, discount coupons, free reports, helpful tips, and surveys that ask what your reader's what their needs are can always be great content to send by email. Staying in touch like this will show your readers that you are thinking about them, and make them more likely to buy from you when you make them an offer in the future.
About the Author:
Want to find out more about using email marketing to create a sales funnel? Then check out our review of what is probably the best email autoresponder system for doing that.
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