It is important for the search engines to have relevant content for all users that are searching for something specific. For the most part, when you search for a particular keyword, the information that is provided is usually relevant. Unfortunately, some people will try to rank websites that will have less than useful information, and these websites will begin to clutter up Google's database, prompting them to find a way to get rid of this useless material. This latest update by Matt Cutts of Google has impacted 7.5% of all search results. This article will address how you can avoid being penalized by this update, as well as how to use it to your advantage.
What Is Google Panda?
The panda update is specifically targeting websites and blogs that offer very little value. These are sites that have just a couple pages of content, and are not updated on a regular basis. The structure of the site is also problematic. If it is easy to navigate, designed with silos or categories in mind, this will also look good in the eyes of Google and this latest update that has occurred. If your websites are primarily updated with content that is either 100% unique, or is curated content providing useful information, you will be able to find your way to the top of the search engine listings, and even benefit from updates that eliminate trash websites from the serps.
Best Way To Tackle The Google Panda Update
If you have existing sites that are thin, having only 5 to 10 pages of actual content, and if you do not post to these silos regularly with unique and invigorating material, you should start doing that right now before the next update in order to avoid being penalized once again. If you are creating a new website, you should design it with a silo structure, and schedule 50 or more posts out into the future, all with content that is related to the products and services you have to offer. Using these simple strategies, you can bring an old website to life, and ensure that the Panda update will not affect any of your new sites the next time the update is made.
If you have ever had a site disappear from the search engine rankings as a result of being unable to sustain the updates that occur, by simply considering what the larger websites like Amazon are doing, creating thousands of pages of content, and categorizing each page appropriately, by doing the same, you will definitely fall under the good graces of Google. Even if your website is old, new, or if you are just starting to post regularly right now, you will not be part of the slaughter that the Google panda update tends to provide, this time to 7.5% of all sites online.
What Is Google Panda?
The panda update is specifically targeting websites and blogs that offer very little value. These are sites that have just a couple pages of content, and are not updated on a regular basis. The structure of the site is also problematic. If it is easy to navigate, designed with silos or categories in mind, this will also look good in the eyes of Google and this latest update that has occurred. If your websites are primarily updated with content that is either 100% unique, or is curated content providing useful information, you will be able to find your way to the top of the search engine listings, and even benefit from updates that eliminate trash websites from the serps.
Best Way To Tackle The Google Panda Update
If you have existing sites that are thin, having only 5 to 10 pages of actual content, and if you do not post to these silos regularly with unique and invigorating material, you should start doing that right now before the next update in order to avoid being penalized once again. If you are creating a new website, you should design it with a silo structure, and schedule 50 or more posts out into the future, all with content that is related to the products and services you have to offer. Using these simple strategies, you can bring an old website to life, and ensure that the Panda update will not affect any of your new sites the next time the update is made.
If you have ever had a site disappear from the search engine rankings as a result of being unable to sustain the updates that occur, by simply considering what the larger websites like Amazon are doing, creating thousands of pages of content, and categorizing each page appropriately, by doing the same, you will definitely fall under the good graces of Google. Even if your website is old, new, or if you are just starting to post regularly right now, you will not be part of the slaughter that the Google panda update tends to provide, this time to 7.5% of all sites online.
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