If you are like most people trying to make money online, you are probably wondering about the best way to use email marketing to grow you business. Email is STILL the most powerful form of online communication, despite all the hype around social media, Facebook and Twitter. If you don't understand how to use email to promote your business, you are going to make a lot less money than you could be making.
Email marketing really is a powerful way to grow your business, because in the past we couldn't follow up with prospects and do automated, pre-programmed sequences of communication for virtually no cost.If you wanted to follow up with your prospects in the old days, you had to call them on the phone, write them a letter, or visit them in person. Then you'd have to track everything on a database (or in a Journal!) so you knew where each person was in the sequence.
But now by using a series of autoresponder messages that are delivered on a pre-determined schedule, your subscribers get new messages from you in the order you want them to. And you can create the entire sequence once and it works in the background for you on autopilot.
Here's how to set up your email marketing system so it works for you day in, day out, on autopilot -
Step 1 - If you haven't got one already, grab a good autoresponder and set up your account.
Step 2 - Grab a piece of paper, and write out the conversation you would like to have if you could personally visit your prospect's home every couple of days. This conversation should be designed to build a relationship with your readers and convince them to buy from you. Write down all the things you'd say and work out the questions you'd expect them to have, and then turn that into a sequence of messages.
Now obviously you're not going to be able to get feedback and answer your reader's questions on the spot, so you are going to have to imagine the questions they would have, and answer all of them in your email sequence. So, script out that conversation, and write a series of autoresponder messages that build a relationship just like you would do in person.
Step 3 - This is important. If you want to be successful at email marketing, you should start doing this IMMEDIATELY. If you don't get a autoresponder account and take the time to write out your messages right now, then you might forget and never get around to doing it - and that would be bad.
Every person who joins your email list is like money in the back. Every day you wait, it's costing you money. So you've got to go and do it right now. Grab an autoresponder and start setting up your sequence of email messages right now - you'll be so glad you did.
Email marketing really is a powerful way to grow your business, because in the past we couldn't follow up with prospects and do automated, pre-programmed sequences of communication for virtually no cost.If you wanted to follow up with your prospects in the old days, you had to call them on the phone, write them a letter, or visit them in person. Then you'd have to track everything on a database (or in a Journal!) so you knew where each person was in the sequence.
But now by using a series of autoresponder messages that are delivered on a pre-determined schedule, your subscribers get new messages from you in the order you want them to. And you can create the entire sequence once and it works in the background for you on autopilot.
Here's how to set up your email marketing system so it works for you day in, day out, on autopilot -
Step 1 - If you haven't got one already, grab a good autoresponder and set up your account.
Step 2 - Grab a piece of paper, and write out the conversation you would like to have if you could personally visit your prospect's home every couple of days. This conversation should be designed to build a relationship with your readers and convince them to buy from you. Write down all the things you'd say and work out the questions you'd expect them to have, and then turn that into a sequence of messages.
Now obviously you're not going to be able to get feedback and answer your reader's questions on the spot, so you are going to have to imagine the questions they would have, and answer all of them in your email sequence. So, script out that conversation, and write a series of autoresponder messages that build a relationship just like you would do in person.
Step 3 - This is important. If you want to be successful at email marketing, you should start doing this IMMEDIATELY. If you don't get a autoresponder account and take the time to write out your messages right now, then you might forget and never get around to doing it - and that would be bad.
Every person who joins your email list is like money in the back. Every day you wait, it's costing you money. So you've got to go and do it right now. Grab an autoresponder and start setting up your sequence of email messages right now - you'll be so glad you did.
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