The Millennials, those 18 to 34 year olds are hanging out on all of the YouTube food channels and are driving membership growth on all of the food networks. They simply love watching food and recipe channels, and are having a major effect on what is shown.
A 59 percent growth in the content of YouTube's food and recipe content has been the result of this group's interest, as the social engagement, likes, shares, and commenting, has jumped markedly. The Millennial moms and dads also buy the products that that see on YouTube and learn more about and how to prepare recipes from them. Of the moms, 68 per cent of them buy the products the see on the videos, while 42 percent of the dads follow suit.
There has been a 59 per cent growth in recipe and food content on YouTube over the past year, and there has been a 118 per cent increase in social engagement, such as likes, shares and comments in the food channels. According to YouTube, 68 percent of Moms who fall into the Millennial age brackets are buying food products that are the featured products in the food videos that they watch, and at the same time the Millennial dads are doing the same thing 42 percent of the time.
The allure of YouTube is simply that more information can be given in a more informative and real life manner, by showing how to accomplish things, as in this case, how to prepare a meal. It is much easier to show someone how to prepare a Thanksgiving dinner, than it is for them just to read about it.
The other reason is that many millennials just haven't learned the basics of food preparation from their parents. Many grew up in a household where both parents worked, and food was either instant or prepared so far in advance that the child couldn't get in on the preparation. Others say that their parents were very controlling in the kitchen and didn't let them participate in cooking.
But why are the youth of today's world running to food channels? There are a lot of theories, but the most popular ones make a lot of sense. The main theory is that most millennials are too poor to cook the foods their parents taught them growing up. Since most youths today can't get jobs in the economy, it's not surprising that they're trying to skimp on the groceries. Most of the food channels on YouTube focus on creating filling, healthy meals on the cheap, which is a huge draw to young people today.
A 59 percent growth in the content of YouTube's food and recipe content has been the result of this group's interest, as the social engagement, likes, shares, and commenting, has jumped markedly. The Millennial moms and dads also buy the products that that see on YouTube and learn more about and how to prepare recipes from them. Of the moms, 68 per cent of them buy the products the see on the videos, while 42 percent of the dads follow suit.
There has been a 59 per cent growth in recipe and food content on YouTube over the past year, and there has been a 118 per cent increase in social engagement, such as likes, shares and comments in the food channels. According to YouTube, 68 percent of Moms who fall into the Millennial age brackets are buying food products that are the featured products in the food videos that they watch, and at the same time the Millennial dads are doing the same thing 42 percent of the time.
The allure of YouTube is simply that more information can be given in a more informative and real life manner, by showing how to accomplish things, as in this case, how to prepare a meal. It is much easier to show someone how to prepare a Thanksgiving dinner, than it is for them just to read about it.
The other reason is that many millennials just haven't learned the basics of food preparation from their parents. Many grew up in a household where both parents worked, and food was either instant or prepared so far in advance that the child couldn't get in on the preparation. Others say that their parents were very controlling in the kitchen and didn't let them participate in cooking.
But why are the youth of today's world running to food channels? There are a lot of theories, but the most popular ones make a lot of sense. The main theory is that most millennials are too poor to cook the foods their parents taught them growing up. Since most youths today can't get jobs in the economy, it's not surprising that they're trying to skimp on the groceries. Most of the food channels on YouTube focus on creating filling, healthy meals on the cheap, which is a huge draw to young people today.
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