You've probably spent hours and hundreds of dollars into creating and perfecting your sales page, and providing your website with a good traffic source. Sales are coming in and you feel satisfied, though you feel as if you might be missing a very important step. This crucial step is the ability to start a conversation with people who are interested in your products or services.
The easiest way to sell something is to ask people what they would like to buy, and then sell it to them. If you have no way of getting in touch with people, you can't do that. That's why building a list through your website is one of the most important tasks you can perform.
Many websites have opt-in forms on them these days. If it's being done right, the list being built through those forms is the first step in a multi-step sales funnel. Start doing the same thing from your site, and then spend some time finding a variety of ways to turn those subscribers into customers.
The funnel part of it comes from the fact that you'll start out with a ton of potential people visiting your site the first time, then a small part of that group will visit the site more often, a smaller part of the readers group will sign up to your mailing list, and some of the people on that mailing list will become buyers.
There are three common mistakes online business owners generally make with their mailing lists.
Mistake #1: Only messaging clients when there is a product or service to sell. Clients will immediately unsubscribe if all you are doing is trying to sell them something.
Mistake #2: Advertising another company often. You may have heard of solo ads, which is the act of having someone with a huge mailing list advertise a service. Try to avoid advertising someone else's business, as clients generally view this as a waste of an email.
Mistake #3: Not responding to subscribers. If a person has a question about your product or wants more information on the tips you provided them, you should answer back as soon as possible. If you signed up to a mailing list, asked a question, and never got a response back then you would probably do what most people would do, unsubscribe and never purchase of that company again.
Building a sales funnel can take time and effort to set up, but it will certainly pay for itself by increasing your sales. To get started, create and give away a free PDF report explaining how you can help your readers solve a problem they are having. Then offer to do it for them at a special subscriber-only price or rate so they don't have to go through the bother of doing it themselves.
Free trials, video courses, discounts, reports, tips, and emails that ask for a client's input are always the best content to send out. Doing this will show clients that you care about them, which will make them stay loyal to your business and buy products more often when you make an offer.
The easiest way to sell something is to ask people what they would like to buy, and then sell it to them. If you have no way of getting in touch with people, you can't do that. That's why building a list through your website is one of the most important tasks you can perform.
Many websites have opt-in forms on them these days. If it's being done right, the list being built through those forms is the first step in a multi-step sales funnel. Start doing the same thing from your site, and then spend some time finding a variety of ways to turn those subscribers into customers.
The funnel part of it comes from the fact that you'll start out with a ton of potential people visiting your site the first time, then a small part of that group will visit the site more often, a smaller part of the readers group will sign up to your mailing list, and some of the people on that mailing list will become buyers.
There are three common mistakes online business owners generally make with their mailing lists.
Mistake #1: Only messaging clients when there is a product or service to sell. Clients will immediately unsubscribe if all you are doing is trying to sell them something.
Mistake #2: Advertising another company often. You may have heard of solo ads, which is the act of having someone with a huge mailing list advertise a service. Try to avoid advertising someone else's business, as clients generally view this as a waste of an email.
Mistake #3: Not responding to subscribers. If a person has a question about your product or wants more information on the tips you provided them, you should answer back as soon as possible. If you signed up to a mailing list, asked a question, and never got a response back then you would probably do what most people would do, unsubscribe and never purchase of that company again.
Building a sales funnel can take time and effort to set up, but it will certainly pay for itself by increasing your sales. To get started, create and give away a free PDF report explaining how you can help your readers solve a problem they are having. Then offer to do it for them at a special subscriber-only price or rate so they don't have to go through the bother of doing it themselves.
Free trials, video courses, discounts, reports, tips, and emails that ask for a client's input are always the best content to send out. Doing this will show clients that you care about them, which will make them stay loyal to your business and buy products more often when you make an offer.
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Want to find out more about using email marketing to create a sales funnel? Then check out our review of what is probably the best email autoresponder system for doing that.
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