Regardless of how much you might hear about spam emails clogging up the Internet and Nigerian scams draining people's bank accounts, the truth is that email marketing is a proven money maker. It is even perhaps the most affordable of all marketing mediums in terms of costs versus individuals reached. Read on to learn how you can tap into this tool.Consider following up with a rumor that a sale is about to end. Insert a statement that tells your clients to subscribe immediately so that they can take advantage of this sale. The closing of the email could tell them not to miss out on this incredible opportunity and to act now.
Don't make it hard for people to unsubscribe from your email list. The link to unsubscribe should be noticeably visible in all of your correspondence. I f you hide the link, not only some customers think that you are doing something untoward, but you may also receive complaints about spam.Create small, focused groups within your subscriber list. By breaking down your subscriber list even more, you can focus on sending highly targeted emails to each group. Pack a lot of relevant, useful information into those emails. This way of communicating is much more personalized, and you will increase your chances of making a sale.
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
To get people to opt-in and give permission for you to send email marketing messages to them, offer an incentive. Offer a discount or a coupon on one of your products or services. Include a whitepaper or newsletter about your niche or market. Give your prospect something in return for access to their inbox.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
If you must have a sense of urgency in your email, don't pester your recipients with too many blasts about it. You don't need to send an email warning that there's a sale in 24 hours, then another after 12 hours, etc. This can make your messages look like spam.
Include an audit memo on the follow-up emails that you send to your clients. Paste a link on your message that tells them to download this right now. The ending postscript could convince these clients that now is the time for them to experience success, and they can do so by following the link provided.From time to time in your email marketing campaign, you should solicit active feedback from your subscribers. Ask them what they like about your emails, what new content they want to see, and how they think you could improve their experience. The information this process will bring you is truly priceless. Use it to refine your emails and make your subscribers happier.A previously stated, email marketing has brought about an entire new world for businesses to communicate with their customers. Email marketing has so much potential if it is done correctly. This article provides information and tips to help you develop a email marketing plan and to harness that power for your own business.
Don't make it hard for people to unsubscribe from your email list. The link to unsubscribe should be noticeably visible in all of your correspondence. I f you hide the link, not only some customers think that you are doing something untoward, but you may also receive complaints about spam.Create small, focused groups within your subscriber list. By breaking down your subscriber list even more, you can focus on sending highly targeted emails to each group. Pack a lot of relevant, useful information into those emails. This way of communicating is much more personalized, and you will increase your chances of making a sale.
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
To get people to opt-in and give permission for you to send email marketing messages to them, offer an incentive. Offer a discount or a coupon on one of your products or services. Include a whitepaper or newsletter about your niche or market. Give your prospect something in return for access to their inbox.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
If you must have a sense of urgency in your email, don't pester your recipients with too many blasts about it. You don't need to send an email warning that there's a sale in 24 hours, then another after 12 hours, etc. This can make your messages look like spam.
Include an audit memo on the follow-up emails that you send to your clients. Paste a link on your message that tells them to download this right now. The ending postscript could convince these clients that now is the time for them to experience success, and they can do so by following the link provided.From time to time in your email marketing campaign, you should solicit active feedback from your subscribers. Ask them what they like about your emails, what new content they want to see, and how they think you could improve their experience. The information this process will bring you is truly priceless. Use it to refine your emails and make your subscribers happier.A previously stated, email marketing has brought about an entire new world for businesses to communicate with their customers. Email marketing has so much potential if it is done correctly. This article provides information and tips to help you develop a email marketing plan and to harness that power for your own business.
About the Author:
Find out more about Peter Duncan and Digital Marketing. Ensure you look at his website www.digitalpulse.co.nz To find more examples of email marketingclick here to visit site.
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