Mobile advertising is the way of the future and most of the big firms around the world realize this. They are putting in a lot of money into these mobile advertising companies and the results are there for everyone to see. These are some of the biggest players in the game and they realize the worth of having targeted ads delivered to people's phones within seconds on a regular basis. It just does not get easier than this. Progressive Insurance has made sure they are the top of the heap when it comes to advertising this way.
In terms of advertising creatives, the mobile platform is still lagging behind PC-based internet. Most advertisements that have been released thus far are what you would call not fit for human consumption. There is hope, however, as more web developers are diving head first into the mobile platform, stretching their creativity as they go. We should be able to see a great improvement in mobile ads within the 12 to 24 months.
Anyway, it might surprise you to know that the top advertisers in the PC Internet category do not spend as much in mobile advertising. Such is the case of American Express. While it is the top single advertiser on regular Internet, it's at number 30 in mobile advertising spending. And there are many other big companies that are showing that kind of gap in regular Internet versus mobile Internet advertising. All that is expected to change, however, as more people turn to their smart phones instead of logging on to their computer in order to use the Internet.
If you're a company with a huge advertising budget, it would really pay if you spend some of your advertising budget in mobile advertising. Find a web developer who can create a great mobile ad so you can attract new customers.
Mobile internet is expected to increase in popularity within the coming years. Nobody expects it to slow down any time soon, even with new Internet gadgets like the smart watch.
It covers the most frequently used ad formats, as well as a comparison of online media buying online versus mobile advertising. Of interest to consumers is that Microsoft was rated at number three in the report, while Amazon was listed as number nine. This may come as a shock to many people, based on the advertising that was spent, and the how these companies are regarded in general.
In terms of advertising creatives, the mobile platform is still lagging behind PC-based internet. Most advertisements that have been released thus far are what you would call not fit for human consumption. There is hope, however, as more web developers are diving head first into the mobile platform, stretching their creativity as they go. We should be able to see a great improvement in mobile ads within the 12 to 24 months.
Anyway, it might surprise you to know that the top advertisers in the PC Internet category do not spend as much in mobile advertising. Such is the case of American Express. While it is the top single advertiser on regular Internet, it's at number 30 in mobile advertising spending. And there are many other big companies that are showing that kind of gap in regular Internet versus mobile Internet advertising. All that is expected to change, however, as more people turn to their smart phones instead of logging on to their computer in order to use the Internet.
If you're a company with a huge advertising budget, it would really pay if you spend some of your advertising budget in mobile advertising. Find a web developer who can create a great mobile ad so you can attract new customers.
Mobile internet is expected to increase in popularity within the coming years. Nobody expects it to slow down any time soon, even with new Internet gadgets like the smart watch.
It covers the most frequently used ad formats, as well as a comparison of online media buying online versus mobile advertising. Of interest to consumers is that Microsoft was rated at number three in the report, while Amazon was listed as number nine. This may come as a shock to many people, based on the advertising that was spent, and the how these companies are regarded in general.
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