Are Videos Favored By Google When It Comes To Search Rankings?

By John Musa


The answer to whether videos are favored by Google when it comes to search rankings is double-sided. First, a person has to understand that tags, descriptions and other search engine optimization strategies must be employed in order for Google to even favor any video in the rankings.

If the old methods no longer work, what does?

In the past, you would have to click on the videos tab to search for videos. You still do that of course if you want to search for videos exclusively; however, the top ranking videos for a search tear are going to show up in the web search as well. This is a good thing for you though as videos are definitely interesting content for people searching the web. Use videos to help bolster your rankings in the search engines concerning certain keywords. You can then direct traffic to your main site through the videos. All you have to do is learn how to use them to your advantage.


Lastly, most of the video sharing sites were not affected by their recent changes and updates. Google has been trying to remove those websites that have low quality content on their websites. Therefore, they have been changing their algorithms so that they can only rank those sites that have quality content. However, the video sharing sites have never been affected and this shows that Google favors videos.

To answer your question, does Google favor videos in search engines? YES! Why not take this advantage to create and upload videos to YouTube and other similar sites, and see improved search engine rankings. Have you noticed that your competitors have started gaining on you? Perhaps it's time that you start submitting those videos, optimize them with the right keywords and direct visitors to your site. The results, including the time frame may differ, but the important thing is, you're going to see improvements, if you've done video marketing the right way. Video marketing is a very powerful internet marketing strategy, and with all the changes that Google released, it's time to grab this opportunity and gain advantage over your competitors.

Nobody knows for sure if Google favors videos, but they seem to like a mix of content to display. Your best best is to try to rank your video for search terms that don't already have any videos ranked. If you do that, your video is very likely to get considered as the large search engine tries to display a variety of options for users.




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