Email Marketing Techniques That Still Work

By Joseph Stan


Email marketing is not dead like many people will claim, in fact is stronger than ever and there's no better time to utilize email marketing in your business to it's full potential. We believe that if you can master email marketing in your business you will have a chance of increasing your sales by as much as 50%. In this article we are going to discuss some of the top email marketing techniques you can use for your business today.


On thing to remember is that prior to contacting any of your customers through email, you should always get their permission to do so. Most people disregard unwanted emails and often delete them without opening them. You could also violate your ISP's policies by sending mass emails to consumers who do not want to receive them. Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.

The timing of your email promotions is also important, for example around the holidays you have to make sure you are sending promotions at the right times. Around the holidays people might not be checking their emails as often as regular days. With the exception of days like Black Friday or Cyber Monday where you can take advantage of those days to promote your products and services. We also recommend you limit the use of images in your emails because some email providers might mistakenly labeled your emails as spam and you don't want that.

Without a doubt one of the main benefits of having your own email lists is using it to follow up with prospects who have already shown an interest in your product or service. An autoresponder service can be a powerful to help you close more sales and increase your conversions. The more you tweak your emails and follow up process the higher your conversions will be.

It can be difficult to figure out an approach to get started in email marketing, and this prevents many business from taking advantage of this powerful tool. Internet marketing is one of the best ways to tap into a huge fast growing network of people. What you've read here should help you to create a winning strategy and build your profits!




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