Paid Search Conversions - The Sweet Spot Of Facebook

By Arees Furqan


Looking to generate more clicks through Facebook? Try creating a Facebook ad to see how many people make their way towards your website. You'd be surprised at the amount of traffic you can generate by creating one simple chart. There are a lot of people who do not realize the potential that Facebook holds when it comes to finding clients. It does take a bit of time for you to create an ad and to market it, but once you do that then you can essentially reach thousands of people.


A company by the name of Kenshoo has recently put out a statement calling this type of advertising a gateway to the Sweet Spot of Facebook ads. A number of tests were done, which showed that you could get high conversions regardless of what you were selling.

Many people do not realize it but visuals work magic when it comes to attracting an audience. Instead of big blocks of text people can see charts and graphics to get a real idea of what it is you are presented. Rather than wasting their time you can make an ad that is more than likely to generate you a great number of views.

Figure out what type of charts you want to post on Facebook through ads and then create a campaign. Track the progress of your campaign to see how it fairs compared to others. You will surely see a lot more people click and like your Facebook page as a result. The truth is visuals do sell, so make sure that you create an ad of substance that can help showcase whatever it is you are promoting, it can work wonders for your marketing efforts.

If you do have products and services that are selling well right now on other platforms that offer advertising, you might want to consider switching over to Facebook, spending enough on each product to find that sweet spot, and start reaping the rewards of your due diligence and the profitability that this platform can provide.

The end result is clearly seen in the data that was collected by Kenshoo which looked at paid search performance using Facebook advertising. Let's look at what those results were, and why you might want to consider using Facebook as your primary advertising network.




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