Lately, there has been a trend to show a video to prospective customers, where an artist draws on a white board while a sales presentation is being made. This is a unique way of presenting a topic, because there is a natural curiosity of wanting to see how the drawing is going to turn out. As the narrator gives the presentation, the artist expertly draws a cartoon that relates to the subject, cleverly holding the attention of the viewer.
The person conducting the presentation is usually a person with a good speaking voice and one who can be motivational and informative at the same time. As the presentation is given, the artist is able to complete figures of people using the product and experiencing success in using the product.
One of the main benefits in "White Board" marketing videos is the production time is incredibly easy and the editing process is generally a painless task. There are a few techniques used for "White Board" marketing videos one of these includes:
One Whiteboard, One Person - These types of videos feature a person that stands next to the whiteboard that provides an explanation along with illustrations. The reason for the effectiveness around these videos is the combination of a personal type of human presence and the visuals that go with the presentation.
Visual Storytelling - This method involves the use of a camera that follows the hand of the artist across the whiteboard. The artist uses his images to compliment and relate to the story, the video can then be increased in speed at the stage of post production in order to sync with the audio. These videos do require a level of skill along with more time for editing. However, when these videos are done in the correct way, they have the ability to be a compelling way to portray a message.
As you can see, creating your own white board marketing video is a very simple process. You can create an excellent video without spending anything if you already own a camera. The editing process is very simple and you should be able to edit your video with free editing software. Start working on some script and drawing ideas for your video and keep in mind that you should focus on the visual impact of what you demonstrate on the white board to efficiently share your message with your target audience.
The person conducting the presentation is usually a person with a good speaking voice and one who can be motivational and informative at the same time. As the presentation is given, the artist is able to complete figures of people using the product and experiencing success in using the product.
One of the main benefits in "White Board" marketing videos is the production time is incredibly easy and the editing process is generally a painless task. There are a few techniques used for "White Board" marketing videos one of these includes:
One Whiteboard, One Person - These types of videos feature a person that stands next to the whiteboard that provides an explanation along with illustrations. The reason for the effectiveness around these videos is the combination of a personal type of human presence and the visuals that go with the presentation.
Visual Storytelling - This method involves the use of a camera that follows the hand of the artist across the whiteboard. The artist uses his images to compliment and relate to the story, the video can then be increased in speed at the stage of post production in order to sync with the audio. These videos do require a level of skill along with more time for editing. However, when these videos are done in the correct way, they have the ability to be a compelling way to portray a message.
As you can see, creating your own white board marketing video is a very simple process. You can create an excellent video without spending anything if you already own a camera. The editing process is very simple and you should be able to edit your video with free editing software. Start working on some script and drawing ideas for your video and keep in mind that you should focus on the visual impact of what you demonstrate on the white board to efficiently share your message with your target audience.
About the Author:
YouTube.com - Social SEO Pro is a news review site that reveals the truths & myths by providing a Video Induction System Review.
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