If you are promoting a product or service on the Internet, you will get much better mileage out of a video presentation, rather than a sales letter on a website. We are in a society that likes to be entertained, as evidence by the success of the movie industry. Why not capitalize on that trend and focus your advertising and sales approach in the same way?
Let's face it, we live in an entertainment society, and when you can combine entertainment with a sales approach, you've got a winner. Look at the success that the movie industry rolls out week after week. Our society is hooked on movies, and they will be hooked on your videos, if you produce them correctly.
Split testing the effectiveness of sales letters v.s. video sales letters has shown that a good video always improves a sales letter's conversion rate. That is why many marketing businesses are offering clients a brief 1-2 minute long video along with their long form sales letter. So the era of the long form sales letters may not be over after all. In fact, quite the opposite.
Videos are the way to get people's attention about your product or service. If they are interested in your topic, they will watch your video out of curiosity, and then you can move them to your website where the details are in your sales letter. You want to use your video to whet their appetite for the feast you have prepared for them with your product or service.
Now on the other hand, text is supposed to be interesting and tell you what you need to know; but when it starts to get boring, readers can generally just skip a few sentences or paragraphs ahead. So if you try to sell with just a video, then you're losing the main advantage of text. And if you just try to just sell with text, you lose the advantage of having video, as it entertains viewers and reduces the bounce rate. So obviously the answer is to use both in sales letters.
Be sure that the video is no longer that 3 minutes, or maybe even 2 minutes. Any longer and you run the risk of an interruption or boredom can occur, and you will lose the impact that the video will have. It is easy to make your own video on YouTube or Vimeo, and put a link into your video to your website which can have your sales letter information for more detail about the product or service that you are offering.
Let's face it, we live in an entertainment society, and when you can combine entertainment with a sales approach, you've got a winner. Look at the success that the movie industry rolls out week after week. Our society is hooked on movies, and they will be hooked on your videos, if you produce them correctly.
Split testing the effectiveness of sales letters v.s. video sales letters has shown that a good video always improves a sales letter's conversion rate. That is why many marketing businesses are offering clients a brief 1-2 minute long video along with their long form sales letter. So the era of the long form sales letters may not be over after all. In fact, quite the opposite.
Videos are the way to get people's attention about your product or service. If they are interested in your topic, they will watch your video out of curiosity, and then you can move them to your website where the details are in your sales letter. You want to use your video to whet their appetite for the feast you have prepared for them with your product or service.
Now on the other hand, text is supposed to be interesting and tell you what you need to know; but when it starts to get boring, readers can generally just skip a few sentences or paragraphs ahead. So if you try to sell with just a video, then you're losing the main advantage of text. And if you just try to just sell with text, you lose the advantage of having video, as it entertains viewers and reduces the bounce rate. So obviously the answer is to use both in sales letters.
Be sure that the video is no longer that 3 minutes, or maybe even 2 minutes. Any longer and you run the risk of an interruption or boredom can occur, and you will lose the impact that the video will have. It is easy to make your own video on YouTube or Vimeo, and put a link into your video to your website which can have your sales letter information for more detail about the product or service that you are offering.
About the Author:
YouTube.com - Easy Sketch Pro is a news review site that reveals the truths & myths by providing a Easy Sketch Pro Review.
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