Facebook Brings Out The Revamped Atlas To Perform Ad Serving On The Internet

By Josiah Bashir


Are you tired of the constant bombardment of promotional material on the big name, social networking websites? If this is how you feel, then check out Ello. This is a unique social networking website that guarantees never to pester Ello members using advertisements. On top of this, it promises not share or sell any member information. The website creators even have written a detailed manifesto that explains their beliefs in detail.

The revamped Atlas helps marketers capture the interest of the ideal target audiences. It operates with a variety of platforms, digital devices and publishers. This eliminates the problems , which happen often when attempting to work across an assortment of digital devices. In addition, Atlas will work in conjuction with offline campaigns along with any ones for online campaigns for a marketer. It will bring out the true advantages of digital campaigns on increased visiblity and sales.

This startup also is being considered with Apple to support its "Apple Pay" , which was brought out this month. This version allows shoppers the ability to buy services and merchandise using info stored inside their Apple computers, iPhones and iPods.

This is not the only venture that Facebook has collaborated with payment corporations. With a past venture, Braintree owned by PayPal was turn to for its "autofill" application to use with the old Facebook Gifts and in-app games. On top of this, Stripe was a partner in the past for this social website's "autofill" features. It may be exciting to find out additional facts on the Facebook "Buy" button when this social site releases additional data.

These features enable it to be a threat for Google's DoubleClick , which is the current top dog with which to do ad serving. But, Atlas does its specific procedure without overly depending on cookies plus by enabling targeting , which is human-based. Facebook social website reports that users' identities won't be provided to advertisers just the audience and interest information is being provided.

After all the rumors buzzing throughout the net based on Facebook creating a challenge for Google with the redesigned Atlas, the moment has happened finally for the release for the improved form of it. This social networking website only currently publicized the release pertaining to a new tool for marketing.




About the Author:



Are You Using Email To Your Advantage? Don't Miss These Top Marketing Tips

By Jennings Ray


In order to get the most out of your email marketing campaigns, you need to know how to construct the message you are sending. If there are issues with the email content, people will not want to read it, and then it becomes a waste. Continue on to the article below for some helpful tips on how to create a winning email marketing message.

Before you put someone on your email marketing list, you need to have their permission. If you don't have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what you're doing. Prevent that from happening by requesting that people subscribe to your list.

Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.

When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.

To get the best results from your email marketing campaign, test your messages thoroughly before you send them. Do not just type up a quick message and blast it out to your subscriber list without checking it carefully first. Preview it in different email programs and on different platforms to make sure it will display properly for everyone.

if you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customer's name for credit too.

In your email campaigns, utilize the least amount of graphics as possible. Many email clients don't allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.

Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.

Test sending your email marketing on different days of the week and at various times during the day. You'll find that different times and dates will increase or decrease your open rates to your emails. Note the best time/day of the week mixtures and plan your most important email marketing campaigns to be released during those windows.

Not only should you provide your subscribers with an easy way to unsubscribe, but also you should ensure that it goes into effect immediately. Receiving emails from you after they have unsubscribed will give recipients a negative impression about you, harming any future relationships with them. Process requests to unsubscribe right away.

In conclusion, email marketing has become a favorable way to market a product, mainly due to the Internet's popularity. Now you know the most important aspects of email marketing. By using these tips properly, you will not only become successful at email marketing, but you will find an increase in business.




About the Author:



Tips For Choosing The Best CPA Offers To Promote Over The Internet

By Hamza Ming


One of the easiest methods for earning money online is to promote cost per action offers. There are thousands of these and many different kinds. The ones that are easiest to earn money from are those that just require individuals to fill in their ZIP code or email address.



The offers that you can choose from all depends on what the advertiser is offering, but they will let you know how much money you make per CPA. If you can send a lot of quality traffic to their offer, then you could end up making a bunch of money.

When you are looking around for CPA offers, you might feel overwhelmed because of how many there are you can promote. Also, some people will set a website up that has CPA offers on them, and then send traffic to them. However, you should find CPA offers that are attractive and the easiest to promote, such as ones that ask for basic info such as an email address or zip code.

At first, you should choose the easiest offers. These are the ones that only require an email address or ZIP code. If they submit the information you will earn money. Another profitable type is when people need to use their credit card to get a free trail of a product. This can pay $75 or more when one of these offers is completed.

Cost per action offers are among the simplest means you can earn money online. There are such a wide variety of kinds, numbering in the thousands. The simplest ones to generate income off of are those that just require individuals to enter in an email address, or ZIP code, at which point you will be paid as much as two dollars for every individual that takes you up on this offer. The offers will depend upon the advertiser that's offering something for free to be able to get this advice.

If you target groups of people using the right keyword terms, along with other useful information that helps you target the best visitors, you will be able to make good use of your advertising dollars and drive targeted traffic to the offers and begin making money on a consistent basis.




About the Author:



Using Facebook Paid Ads To Get The Best Return On Investment

By Kamil Samara


Any smart marketer knows the bottom line for any promotion rests on ROI (Return On Investment). How much one puts in hopefully comes out the other side with a profit. For those who know how to use the hugely popular social network Facebook ad platform effectively, the ROI is particularly fairly high.

Using Facebook ads to improve marketing results is possible in a variety of ways. As with anything else, there are techniques which deliver better results than others so knowing these is key to success.

Keep up to date on the platform as Facebook is constantly adjusting how they deliver ads, with images being one of the most important things that will effect your results. This in combination with the right audience targeting will help you quickly assess the effectiveness of your ad campaign. Don't be like everyone else and lazily choose the most general audience you can think of. Dig deeper inside your particular niche to extract the best demographics and characteristics so as to match your message to your market audience, which in turn should lead to a nice ad ROI.

As mentioned already, your image in particular is key to success so carefully split test appropriate images for your industry. We're not saying to be the same here. Research what is working for your competition as well as whatever seems to be showing up in your news feed so you can engineer a winning campaign from other successful marketer's research. It should be obvious to select quality, vibrant photographs but be certain your image is eye catching to stand out from the rest.

Also, it may not be obvious but including a CTA (Call To Action) will significantly improve your results. Telling the potential web visitor what actions you'd like them to take has shown to improve the conversions on follow through. The art here is to manage to do this all within the limitation of the ad text you are allowed. While it may seem difficult, study proven winners to get ideas.

In the end, it's all about keeping a close tab on the metrics of the campaign while it is in effect. The reason why the ROI with Facebook is so good at the moment is because the data they provide for their advertisers. By understanding this data and using it appropriately while tweaking your campaign, should lead to an incredible return on your investment that is currently unmatched.




About the Author:



If You're Looking To Find A Simple And Successful Facebook Marketing Business Model, Look No Further.

By Jashua Moses


Overall, the business plan is pretty simple and straightforward. It will utilize three things: your own website, a Facebook fan page, and Facebook ads. Processing the marking will look like this: Paid ad - fan page - business site - newsletter.

The ideal model is to pick a field with large audience potential. Some examples are "weight loss", "going green", or "women's fashion." Then create a Facebook fan page and a corresponding website.

With the website you'll have fascinating content in the selected niche. It should include original content, short blog postings to link back (back links) to the original articles (this is called the curating content) and then you'll wish to make your site the expert go to site for what ever is going on in your specific niche. You'll create a Facebook Ad "Like" campaign in order to gain likes. Your fan page will become the go to source on Facebook. You can target people who share a similar interest in your niche topic on your fan page.

You will want to set up a "like" campaign on Facebook that is designed to get "likes" or fans. Aim your page towards those with similar interests. Then daily post content on the fan page that can be used and shared. There should be a combination of photos and links your website's articles and bring traffic from the fan page to your web page.

You want your website to do two main things: generate instant income through selling affiliate products or via ads like Google Adsense and to get signups for your email list. Send out emails to your list several times a week and link to your website to expose your subscribers to the new content that you have posted.

A good example of this type of model is The Mind Unleashed website and its Facebook fan page that corresponds. Their fan page has about 6.5 million fans. It is used to bring traffic to their web page where there are many Google Ads. If there are only one percent of the fans that visit the site daily, that's still almost 65 thousand visitors. It's an easy model and can be repeated.




About the Author:



Why Liverail Will Improve Facebook Dramatically

By Faisal Rodgers


Facebook is a well-known social media site that has, over the last couple years, acquired several different companies. Its latest acquisition is with a company called LiveRail, a company that is known for delivering very targeted ads over videos. One of the main problems that people face when dealing with watching videos is that the ads that they see are not relative to the content being shown. The reason that a person searched for a video was to find a specific type of content. They would be more likely to purchase the products being displayed if they were actually relevant to what they were watching. This article will address why LiveRail will improve Facebook dramatically in regard to the delivery of ads using videos on the Facebook platform.

To fix this problem, Facebook has decided to acquire LiveRail, a company known for displaying relevant ads, up to 7 billion every month. This acquisition is a profitable one for Facebook, and also one that will help provide a better user experience for people on Facebook looking at videos today.

LiveRail is a company that has been working with major players including Dailymotion, A&E and major league baseball teams. Its ability to provide relevancy with all of the ads that it displays has made it a topic for major advertisers. By acquiring LiveRail, Facebook will profit significantly, and by improving targeting and relevancy with all of the ads displayed on its Facebook platform, it will make the user experience that much better, similar to what you would expect when looking through organic listings on search engines.

LiveRail has called itself the "Leading Monetization Platform For Publishers" in its quest for more space in this competitive field. The company overall has customers numbering in the hundreds and is responsible for the delivery of 7 billion video ads each month. The video ads from LiveRail is estimated to have reached 37.2 percent of all Americans according to ComScore.

The goal of Facebook and this LiveRail acquisition is to make it possible for advertisements to compare with what is found in organic search listings. Videos typically autoplay for about 15 seconds, during which time the advertisements will be presented.

For premium publishers, they now have the opportunity to approach hundreds of millions of individuals that are more inclined to watch videos on the web. It will also add more relevancy to the ads that are displayed using LiveRail and its advanced technology. Internet marketers will definitely make more money as a result of this type of targeting, making the most of their advertising dollars. Any opportunity to display the ad on videos that are extremely relevant will be handled by the technology behind what LiveRail has to offer.




About the Author:



Video Marketing Traffic - Know The Ins And Outs

By Hanif Quentino


If you are on the lookout for a great marketing strategy that will have a successful outcome, then you need to consider including videos in your marketing campaign. Here are some tips to help you get more traffic to your videos. Keywords In The Title - Put relevant keywords in the video's title. This way, search engines will be able to rank your video higher and in turn get more views on your videos.

The very first thing you must realize is that simply posting videos is not going to get you anywhere. If you embed these videos on your own website, they need accompanying text in order to make them searchable. This means that descriptions and tags must be used.

Be a Person - Don't just post text or voice over videos. Most individuals like videos with people on them. In fact, videos that are based with thumbnails of real people get more hits than those with just text thumbnails. Subscribe to Other Channels- If you post your videos on YouTube, follow other channels because there's a good chance that they will subscribe back. The more subscribers you get, the bigger audience you will get for your videos.

Another important focus for you when pursuing video marketing is tracking results. Some videos will be more successful than others. When you see a video is doing well, you want to spread this video around more. If a video is not doing well, then you might need to consider the concept of "video value." What is it providing to the customer?

The last effort to make to improve your YouTube video rank is to share it amongst your network. Sharing the video via social media and in emails can help give you a jump start on generating traffic. Ask people to share the video and do your best to promote it on social media on a regular basis. When you are able to get traffic more will naturally flow as your video rises in YouTube rank.

Take the time to truly cater towards your audience and be patient with your results. In time you will find that your video will start to produce a great amount of traffic, allowing you to reap the rewards of a popular YouTube video. Lastly, remember to make friends using the tools provided by the service you are using. This will in turn drive a lot of traffic to your videos.




About the Author: