Pinterest Referral Traffic Driving Big Increase In E-Commerce Revenue

By Hanif Imran

Facebook is king of social. At least it has seemed that way for quite a while now. But how close to reality is that perception? Not as close as you think, at least not for e-commerce businesses that actually want to make sales and turn a profit from their advertising.
Facebook generates a lot of revenue from their advertising platform. However, Pinterest seems to do a much better job of converting its advertising into buyers. Pinterest is the third most popular social media site in the world, behind Facebook and Twitter. Shopify.com studied and analyzed data from over twenty five thousand Shopify online stores and found some very interesting statistics. Compared to Twitter traffic, Pinterest referral traffic is 10% more likely to buy something.

Sources Of Learning Marketing Automation Best Practices

By Francine T. Kaplan

Participating in various growth and sales efforts can be quite difficult to concentrate on for countless businesses around the world today. There are many instances where businesses are reliant on the use of various technologies and platforms in their efforts as part of ensuring they gain access to as much productivity as possible in their efforts. Anyone concentrating on this phase of the growth planning should know how to learn about marketing automation best practices.

Designing for Different Types of Email Audiences

Marketers usually send only one type of message to a strictly targeted list of recipients. But in reality, the email is seen by ten different types of audiences who read the message in ten different ways. Hence, it is important to create a message design which satisfies the needs of majority type of audience as possible, instead of creating a different message for each type of audience. 

Things get even more complicated when audience keep shifting. It can happen that the same recipient reads the message with a different perspective from edition to edition, depending on the time or mood constraints. This problem can be solved by understanding the major email audience. Then the design tactics can be designed and the potential of the email being read by everyone can be maximized. There are eight types of audiences: Identifiers, skimmers, readers, HTML readers, text reader, mobile, desk, and searchers. 

Costly Email Mistakes

When an email program is designed and executed well it can bring more subscribers and revenue than what was targeted. If, executed poorly it will get terrible results and also anger among recipients and not to forget answering your boss’s innumerable questions.

Outlook is the most used email client, so it shouldn’t be ignored, especially the Outlook Junk Filter. But many companies do not spare time to learn about keywords and symbols with the default filter searches for. Some of the common words and symbols, which are also the most widely used, used for filtering the email as spam are ‘free’ and exclamation mark at the end of the subject line. But the word ‘free’ does not always arouse suspicion like many legitimate email marketers think. It can be used correctly and in context with shipping or sample, etc. 

Nobody can disagree that it is still the most effective email offer. So the key here is to know the words and how to use them so that the email does not get caught by spam or bulk mail filters. 

Future of Email Deliverability

The biggest boost to email deliverability is the growth of transparency since the internet bubble burst in the millennium. It took away much uncertainity associated with email marketing. Address spoofing was absent then and spam undermined the recipient’s confidence in email marketing. In transparency means the person at the other side goes according to the claims he make. Now the identity has to be proved through out the delivery chain. Authentication systems used by ISPs have been developed to check the validity of the authorized sender and then either pass along the email or block it. 

Engaging the Newsletter Readers

In this email saturated period, the subscribers will get bored if the emails they receive contain messages such as ‘SALE’ or ‘Buy me’. Every other commercial email and spam has such kind of information which fills up the inbox. Thus to avoid this, information in the newsletter must include expert advice, latest trends, how to use the products, and tips. There should be numerous ways for interaction and the products should be displayed as the most anticipated products of the season. This will make the readers invest more time and eventually more money in the company’s products. 

A Complete Dissection Of Rich Dad Poor Dad

By Robert David Strong

Inside a planet which is all about money, financial advice is a priceless thing. The method that you manage your hard earned money could possibly be the difference between success and failure in obtaining your goals. As a result, many people are now investing 1000s of dollars in sound financial guidance. These people range between high school dropouts to CEOs with postgraduate degrees in financial related fields. Many people pay experts in colleges to assist them discover a much better solution to generate income; save the money they have got earned and spend it sensibly.