For sure there is nothing wrong with sales pages; however, videos convert sales much better than sales pages and can help you succeed where you have failed with regular landing pages. The first thing you need to realize is that people are much more willing to listen than to take the time to read through a bunch of information. You can make the landing page look as nice and as exciting as you wish, but a video is always going to win over the customers' attention.
1. You can actually show how the product works. There is a reason why infomercials exist. By showing the value of your product, people will better understand why they should buy. 2. You can add a personal touch to your site. People like to buy from a real person. By adding video to your site, your visitors get someone they can relate to as opposed to a giant wall of text.
3. It takes less time. Most people are not speed readers. By using a video, you can get your main points across quickly before your viewer gets bored and clicks away. 4. Videos are easier to share. No one wants to share a long, dry article or a list of product specs. However, by setting up social media along with your demonstrations, you can exponentially increase your potential audience.
5. It is easier than you think. It might take a few practice runs, but you will learn to make great product videos in no time. Since you are in sales, you are already used to engaging people and pitching a product. On the other hand, writing product briefs is an art unto itself, and you will likely need to pay a writer if you want great content. 6. You can post to multiple locations at once. Google will punish you harshly if you use the same article on multiple sites, but you can host your video on YouTube and embed it anywhere you want without reprisal.
As you can see from the above article, it is no secret that videos are much better at converting consumers into paying customers than a plain old sales page. Use the advice form above to help you get started creating a high-converting marking video.
If a picture is worth a thousand words, then you can imagine what a video is worth. This has been proven time and time again with the videos out performing sales pages by leaps and bounds. The question you might be wondering is why that is so, why does a video make such a massive difference and convert so much better than a perfectly designed sales page? There are a lot of factors that come into play in the equation, including psychology, the user impatience, the form of medium that most prefer. A lot of it has to do with the impatient nature of internet users, who will shy away from pages of text, but will gladly listen to a few minuet sales pitches. In many cases the ease of access to the information is key.
1. You can actually show how the product works. There is a reason why infomercials exist. By showing the value of your product, people will better understand why they should buy. 2. You can add a personal touch to your site. People like to buy from a real person. By adding video to your site, your visitors get someone they can relate to as opposed to a giant wall of text.
3. It takes less time. Most people are not speed readers. By using a video, you can get your main points across quickly before your viewer gets bored and clicks away. 4. Videos are easier to share. No one wants to share a long, dry article or a list of product specs. However, by setting up social media along with your demonstrations, you can exponentially increase your potential audience.
5. It is easier than you think. It might take a few practice runs, but you will learn to make great product videos in no time. Since you are in sales, you are already used to engaging people and pitching a product. On the other hand, writing product briefs is an art unto itself, and you will likely need to pay a writer if you want great content. 6. You can post to multiple locations at once. Google will punish you harshly if you use the same article on multiple sites, but you can host your video on YouTube and embed it anywhere you want without reprisal.
As you can see from the above article, it is no secret that videos are much better at converting consumers into paying customers than a plain old sales page. Use the advice form above to help you get started creating a high-converting marking video.
If a picture is worth a thousand words, then you can imagine what a video is worth. This has been proven time and time again with the videos out performing sales pages by leaps and bounds. The question you might be wondering is why that is so, why does a video make such a massive difference and convert so much better than a perfectly designed sales page? There are a lot of factors that come into play in the equation, including psychology, the user impatience, the form of medium that most prefer. A lot of it has to do with the impatient nature of internet users, who will shy away from pages of text, but will gladly listen to a few minuet sales pitches. In many cases the ease of access to the information is key.
About the Author:
Video Marketing Publisher is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful Video Marketing Publisher Review.
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