There was a rumor recently on Bloomberg that Zillow, the real estate information company, was going to purchase it's chief rival company, Trulia. Then the rumor was proven to be true, when the board at Trulia approved a $3.5 billion stock deal. It amounts to a stock transaction for that amount.
However, Zillow doesn't plan to eliminate or absorb Trulia. They intend to continue on with Trulia as it was before. Both sites will contain their current design, and many of Trulia's employees will retain their position. Why isn't Zillow opting to merge the two sites? Apparently, the amount of visitors who go to both sites is small. Each site attracts its own audience, and Zillow doesn't want to risk alienating the Trulia audience. Instead, they want to profit off the customers they were once unable to track.
Both Zillow and Trulia have been prominent helping consumers find a value for their homes based on comparisons in local markets, as well as listing their homes. The two companies have some market overlap, but essentially cover two separate markets.
A lot of people use sites like Zillow to figure out how much property costs and which properties are for sale. It is an easy way to look things up. You can go to the website or you can use the app. If you are looking for a house to buy you will use it to get an idea about a home or even the neighborhood you want to move in to. It is a great way to keep tabs on the houses and see what they are doing. It gives you a little more information than a regular real estate site would.
Zillow told the New York Times business reporter that the goal of Zillow is to create a more robust and interactive real estate portfolio that consumers can count on even more for their marketing information and property analysis. The price of the purchase, $3.5 billion is a premium of 25% above the closing price of Trulia on the prior Friday. The stock had jumped quite a bit on rumors of the takeover.
There are have been rumors that Trulia would be purchased by Zillow for some time now, but those rumors have finally been confirmed. It's been announced that Zillow will be acquiring Trulia in a $3.5 billion stock deal.In this deal, Zillow will officially own both sites. However, Trulia will remain independent from Zillow. The site will exist independently as it always has, and it will continue to be run by its CEO. For the time being, the only major difference will be the company that owns the site.
However, Zillow doesn't plan to eliminate or absorb Trulia. They intend to continue on with Trulia as it was before. Both sites will contain their current design, and many of Trulia's employees will retain their position. Why isn't Zillow opting to merge the two sites? Apparently, the amount of visitors who go to both sites is small. Each site attracts its own audience, and Zillow doesn't want to risk alienating the Trulia audience. Instead, they want to profit off the customers they were once unable to track.
Both Zillow and Trulia have been prominent helping consumers find a value for their homes based on comparisons in local markets, as well as listing their homes. The two companies have some market overlap, but essentially cover two separate markets.
A lot of people use sites like Zillow to figure out how much property costs and which properties are for sale. It is an easy way to look things up. You can go to the website or you can use the app. If you are looking for a house to buy you will use it to get an idea about a home or even the neighborhood you want to move in to. It is a great way to keep tabs on the houses and see what they are doing. It gives you a little more information than a regular real estate site would.
Zillow told the New York Times business reporter that the goal of Zillow is to create a more robust and interactive real estate portfolio that consumers can count on even more for their marketing information and property analysis. The price of the purchase, $3.5 billion is a premium of 25% above the closing price of Trulia on the prior Friday. The stock had jumped quite a bit on rumors of the takeover.
There are have been rumors that Trulia would be purchased by Zillow for some time now, but those rumors have finally been confirmed. It's been announced that Zillow will be acquiring Trulia in a $3.5 billion stock deal.In this deal, Zillow will officially own both sites. However, Trulia will remain independent from Zillow. The site will exist independently as it always has, and it will continue to be run by its CEO. For the time being, the only major difference will be the company that owns the site.
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