It may be hard to see why Google changing their SEO practices is hurting the bottom line for eBay. Well, that's what you will get some information on below. This is something that not only hurts eBay, but a number of people that depend on SEO practices.
CFO Bob Swan stated that search engine positioning was a major factor in regard to less traffic to eBay's core market places. It was a challenging quarter because of lower conversions and slower active buyer growth.
It's sad that when eBay starts to lose business when they've been doing good SEO practices for as long as they've been around. Their site has been a cornerstone of online buying and selling for quite some time, so when they hurt it hurts their customers as well. When you consider that they're losing a few cents per purchase or more just because their results are getting buried, it's pretty sad that other companies that aren't as established are snapping these sales up. In the end, it's best if Google were to look at their relationship with eBay and cut them some slack!
Once you have a good look at what Google does to SEO and how it harms businesses like eBay, you can really start to see that it's a legitimate concern. Hopefully Google will learn to start working at this and stop hurting people in the process. In the quest to stop people from abusing the system, it's starting to hurt those that don't.
As everyone knows, eBay is one of the largest avenues on the web. The size of the company, in most cases, will determine whether or not a company can bend the rules, so to speak, when it comes to search engine optimization. Google is known for favoring larger companies, especially those that use Google Adwords, paying the search engine giant billions of dollars in advertising to stay in their good graces.
Recently, eBay denounced Google Adwords, stating that it was virtually ineffective when it came to marketing major brands, something that eBay does on a regular basis. Now, eBay is stating that Google's latest updates have hit them very hard.
CFO Bob Swan stated that search engine positioning was a major factor in regard to less traffic to eBay's core market places. It was a challenging quarter because of lower conversions and slower active buyer growth.
It's sad that when eBay starts to lose business when they've been doing good SEO practices for as long as they've been around. Their site has been a cornerstone of online buying and selling for quite some time, so when they hurt it hurts their customers as well. When you consider that they're losing a few cents per purchase or more just because their results are getting buried, it's pretty sad that other companies that aren't as established are snapping these sales up. In the end, it's best if Google were to look at their relationship with eBay and cut them some slack!
Once you have a good look at what Google does to SEO and how it harms businesses like eBay, you can really start to see that it's a legitimate concern. Hopefully Google will learn to start working at this and stop hurting people in the process. In the quest to stop people from abusing the system, it's starting to hurt those that don't.
As everyone knows, eBay is one of the largest avenues on the web. The size of the company, in most cases, will determine whether or not a company can bend the rules, so to speak, when it comes to search engine optimization. Google is known for favoring larger companies, especially those that use Google Adwords, paying the search engine giant billions of dollars in advertising to stay in their good graces.
Recently, eBay denounced Google Adwords, stating that it was virtually ineffective when it came to marketing major brands, something that eBay does on a regular basis. Now, eBay is stating that Google's latest updates have hit them very hard.
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