When It Comes To Email Lists Size Doesn't Matter And Here's Why

By James Kupe


A lot of people struggle to build an email list, and it's not hard to see why. Despite the millions of pages written about list building, it's still a mystery to most online business owners. Or at least making money through email marketing is, even if they get the mechanics right. A lot of online business owners put off building a list because they have found email doidn't work for them in the past. But the fact is that if you build the right type of list, full of people who respond to you, you don't need a bit list to make really good money.




The most important thing for most people is actually getting started and committing to do whatever it takes. In time, the list you are building is going to become your most valuable business asset. It's that important. Here are 2 List Building Rules that could make you're email marketing a lot more profitable.

Rule 1 - Treat Your Readers Like Good Friends

Building a responsive email list starts with you having the mindset of always treating your subscribers really well. Treating people well has two benefits: Your emails will be sent on to friends and family more often. Plus your readers will buy the products you recommend more often when you run a promotion.

That's the reason you should always work hard to build a relationship with each person who joins your list. Give them helpful advice, and honestly try to HELP them, regardless of whether they ever buy anything from you or not. You'll find that you can make a very good living from a list of a just a hundred or a thousand people who know, like and trust you.



So I guess the elephant in the room is how do you build a list of people like this? The easiest way is to go out and find out exactly what your market is starving for. What are the issues keeping them awake at night? What problems do they have that they'd happily pay money to be rid of?

Rule 2 - Really Help People With No Expectation Of Being Paid



When you discover what your readers really want, give them the information or tools they need to take the first few steps towards a solution. Once you've helped them to get started, they are going to trust you much more than they did when they first subscribed, you you can start to offer them products or services that help them get the rest of the way to a solution.

Profitably using email marketing isn't just pitching one product after another every few days. That used to work, but it's as good as dead now because people are just over it. You should 'touch' people regularly with helpful content, and sprinkle in occasional offers using short sequences for best results.

A Few Final Thoughts

If you want people to look forward to hearing from you, take it slow and steady and you'll make a LOT more money. If you do this right, you'll find people kind-of go into a trance when they get your messages, and buy more of the stuff you recommend. So not only will you be helping people, but you'll make a lot more money as well. Kind of a nice business to be in, isn't it? I hope you've found thisarticle helpful.




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