Media Rating Council (MRC) has recently completed a review process that has lasted for longer than a year, specifically targeting something in the digital media industry that has long been in question. They have actually given the go signal for measuring and transacting in regard to impressions for video ads, specifically ad impressions. This article will look at how this will change the ad impression metrics that have been standardized for so long, and what this will mean for the advertising industry on the whole for video ads that are displayed today.
MRC has been focused on changing the viewable ad metric for quite some time, and working with Emerging Innovations Task Force and IAB, they have proposed these changes which need to take effect in order to augment how ads are counted. This is not in just one industry, but across all industries that advertise online.
MRC has been focused on changing the viewable ad metric for quite some time, and working with Emerging Innovations Task Force and IAB, they have proposed these changes which need to take effect in order to augment how ads are counted. This is not in just one industry, but across all industries that advertise online.
