Email marketing is a great option to acquire small business exposure for your small organization and it can be a lot cheaper than all the other methods that you may have encounter. A great way to gain small small business exposure for your small company is email marketing. It can be cheaper than additional techniques that you may have come across. Let's face it advertising and marketing can be extremely costly and when you first start out with your small business you may simply not have enough cash to put up a substantial amount of advertisement. And that is a valid reason to utilize e-mail marketing.