Many marketing scholars believe that demand generation is both a science as well as an art. It involves development, nurturing and also management of the buying interests that customers have on various products. All this is made achievable through market analysis as well as lead and campaign management.
To make the development, management & nurturing of a buyer's interest a practical possibility, it is very important for marketers to familiarize themselves with the modern trends of the modern day customers. Most buyers are at the present time getting all the data relating to the products & services that they require from the appropriate websites. Due to this situation, marketers need to strongly focus on gaining sufficient knowledge on the requirements of a modern buyer. After understanding and knowing the buyers needs they shall be required to facilitate their buying process instead of forcing marketing messages on them, which they seldom need.
To make the development, management & nurturing of a buyer's interest a practical possibility, it is very important for marketers to familiarize themselves with the modern trends of the modern day customers. Most buyers are at the present time getting all the data relating to the products & services that they require from the appropriate websites. Due to this situation, marketers need to strongly focus on gaining sufficient knowledge on the requirements of a modern buyer. After understanding and knowing the buyers needs they shall be required to facilitate their buying process instead of forcing marketing messages on them, which they seldom need.
