When
an email program is designed and executed well it can bring more subscribers
and revenue than what was targeted. If, executed poorly it will get terrible
results and also anger among recipients and not to forget answering your boss’s
innumerable questions.
Outlook
is the most used email client, so it shouldn’t be ignored, especially the
Outlook Junk Filter. But many companies do not spare time to learn about
keywords and symbols with the default filter searches for. Some of the common
words and symbols, which are also the most widely used, used for filtering the
email as spam are ‘free’ and exclamation mark at the end of the subject line. But
the word ‘free’ does not always arouse suspicion like many legitimate email
marketers think. It can be used correctly and in context with shipping or
sample, etc.
Nobody can disagree that it is still the most effective email
offer. So the key here is to know the words and how to use them so that the
email does not get caught by spam or bulk mail filters.