Walmart's Savings Catcher - Latest Killer App Introduced

By Arees Furqan


Google has recently added a new feature to AdWords that will permit webmasters to track call conversions on their sites. The feature will show which keywords are driving calls, and permit webmasters to track not just how many calls they are getting, but additionally which period in the sales funnel the calls are arriving from, and which keywords are inspiring purchasers to pick up the phone.
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This means that Google is able to track not merely users who take advantage of the click-to-call feature of their phone, but likewise those who write the number down and call it manually. Users can assign distinct values to conversions depending on which page the phone number was displayed on. So, a person who calls a general inquiries or customer service number might be worth less (in terms of advertising payments) than a person who called in directly to the sales hotline.

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Users are giving up a lot of personal facts when they make use of the app, but they're unlikely to mind when they consider the monetary savings, convenience, and flexibility of the app. This is something that seriously makes shopping better for buyers.

Walmart will make use of the facts they collect from the app - such as community data, the items that the client buys, and how often they shop, to deliver users with targeted discounts and special offers. In addition, buyers are able to make use of the app to compare prices, check stock levels at their local outlets, and even refil prescriptions. This app is just like a low-friction benefits program, but with so many supplemental features that the value proposition is much less difficult to sell.




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