Market Confidence Shook After Bot Fraud Numbers Rising

By Jashua Moses

The existence of bot fraud has been around for a long time in the advertising industry. Why waste time on advertising personally, when bots can do the same job for you? This is the line of thinking that has been spread across the industry and is used by some of the most successful giants in the advertising world on a regular basis. It is all about cutting costs and maximizing time and that can only be done with bot fraud.
The ANA has decided it is time to start looking into the top 30 advertisers and seeing what type of practices they are employing. They have put together a campaign that is going to be used in order to see what type of advertising is going on by these giants in the advertising world. Are they only using legitimate ways to advertise? Are they being fraudulent with their approaches?

Now Use A #amazon Wish List Tweet To Add To Your Wish List (Part1)

By Arees Furqan

Amazon has this day expanded its present Twitter e-commerce unification by letting its utilizers add to their Amazon want lists merely with metadata tag #Amazon Wishlist during responding to tweets. Amazon had launched a alteration of this specification in May at which point clients could carry any items they located on Twitter into their shopping carts merely by using #Amazon Cart in their responses.
This latest network Shall be a 'demand-side platform' that lets bids for third party site impressions. Considering the quantity of statistics Facebook has concerning its users, this latest platform is set to be a huge provocation to Google and Yahoo.

Now Use A #amazon Wish List Tweet To Add To Your Wish List (Part2)

By Faisal Rodgers

Pinterest has declared that advertisers can be directed at consumers in their collection of data through Pinterest advertisements. The social bookmarking website will also supply advertisers with a gadget that tells them if clicks from Promoted Pins usher to acquisitions from businesses shopping websites. Ad Age was first to disclose these plans after digging them out of a Pinterest revised privacy page. A few Pinterest promoters can share statistics to assess and enhance their Promoted Pins and also collect statistics originating at their Pinterest Promoted Pins to find out in what way the advertisements are performing.

Yahoo Is Officially Working With Comscore

By Kamil Samara

Yahoo is always looking to remain on top of things by making enhancements that encourage advertisers around the world. If you are able to bring in new changes, the advertisers will come in and this is why Yahoo has implemented a change that is going to make a huge difference. These are the details that matter in the long-run. Yahoo has been looking to outdo its competitors by improving its core business and this is why it has started integrating these new developments.