The existence of bot fraud has been around for a long time in the advertising industry. Why waste time on advertising personally, when bots can do the same job for you? This is the line of thinking that has been spread across the industry and is used by some of the most successful giants in the advertising world on a regular basis. It is all about cutting costs and maximizing time and that can only be done with bot fraud.
The ANA has decided it is time to start looking into the top 30 advertisers and seeing what type of practices they are employing. They have put together a campaign that is going to be used in order to see what type of advertising is going on by these giants in the advertising world. Are they only using legitimate ways to advertise? Are they being fraudulent with their approaches?
The ANA has decided it is time to start looking into the top 30 advertisers and seeing what type of practices they are employing. They have put together a campaign that is going to be used in order to see what type of advertising is going on by these giants in the advertising world. Are they only using legitimate ways to advertise? Are they being fraudulent with their approaches?
